2 out of 3 travellers watch online videos when choosing a destination
2 out of 3 travellers watch online films when thinking of taking a trip, choosing a destination, accommodation and when looking for activities to do at the choosen destination.
Annual growth rate of travel videos views is above 100%
A study of National Boards of Tourism YouTube channels in most countries shows an average growth rate of the number of videos viewed above 100% every year. Some countries like Jordan are reaching 300%.
Companies and institutions using videos enjoy 41% more web traffic
Having videos on your website will very significantly increase the traffic. Compared to website without videos, it is a very important competitive advantage which will generate more income.
40% of consumers state video increases the chances they'll purchase a product
Consumers express their interest in watching videos before buying a product, recognizing that a video will very significantly increase the chance they will buy a product.
Video on a landing page can increase conversion by 80% or more.
Figures shows that having one or even better sevral videos on your website can almost double your conversion rate, thus increasing your income. Think about illustrating your business with videos.
Companies revenue growth 49% higher when using videos
Businesses using video grow company revenue 49% faster year-over-year than organizations without video. The impact of a video is very high to convince a potential customer to buy a product or a service.
Best world success story: Jordan 56 million views
Jordan is a very small country in a highly sensitive region. 6.5 million inhabitants and 2.5 million tourists in 2015. Tourism represents 14% of GDP and close to 4,4 billion USD.
Highly depending on tourism, it succeeded to attract a large amount our tourists, thanks to an excellent marketing, more particularly a video marketing on social networks.
Jordan Board of Tourism YouTube channel displays 274 videos and 56 million viewed videos, a growth rate of close to 100 000 more viewed videos every 2 day.
This is the world best visibility and the world best growth rate for a national board of tourism.
Jordan YouTube visibility is twice more th one of the entire Caribbean Region (including central american countries)
Best caribbean success story: xxxxx
A study of National Boards of Tourism YouTube channels in most countries shows an average growth rate of the number of videos viewed above 100% every year. Some countries like Jordan are reaching 300%……… A développer en 2 ou 3 lignes supplémentaires.