Importance of Tourism Video Marketing

2 out of 3 travellers are watching videos when deciding on a trip and related accommodation and activities

When thinking about taking a trip: 66%

66% of travellers are watching videos when thinking about taking a trip.

When
choosing
a destination:
65%

65% of travellers are watching videos when thinking about choosing a destination.

When looking for activities at a particular destination:
63%

63% of travellers are watching videos when looking for activities at a particular destination.

When decidingon accomodations at a particular destination:
54%

54% of travellers are watching videos when deciding on accomodations at a particular destination.

Video is the best digital marketing practice for tourism companies

  • It’s an accessible marketing tactic open to marketers from all sizes of budget.
  • Video and film is something consumers expect. Don’t get left behind.
  • In travel, you are selling an experience, an emotion and a feeling; Video is the best medium to convey this. It creates a faster emotional connection than any other channel
  • Video has a huge reach, that’s why it’s such a powerful aspect of marketing. YouTube (own by Google) is the second largest search engine in the world. It has over one billion users. That is one third of all the people who use the internet. And, every day those people watch hundreds of millions hours of YouTube videos.
  • You can access this massive audience if your marketing strategy includes video.
  • Video is impactful: One minute of video has the same value and impact as 1.8 million words, according to Dr. James McQuivey of Forrester Research.
  • Video is good for your website: The average Internet user will spend 88% more time on a website with video. You are also fifty times more likely to appear in Google’s first page if you use YouTube and films on your site.
  • Video will help you sell more and faster: Customers use film to research their purchases. 64% more people buy from websites that have film explaining their products (comScore). MarketingProfs tell us that 70% of marketing professionals report that video converts better than any other medium.

If you’d like some assistance with your video marketing strategy, digital marketing or all things web related, then get in touch with us here at Caribbean Dream Destinations. We’ve practised what we are preaching and have some powerful examples to show you.