Key Figures about impact of video marketing

2 out of 3 travellers watch online videos when choosing a destination

2 out of 3 travellers watch online films when thinking of taking a trip, choosing a destination, accommodation and  when looking for activities to do at the choosen destination.

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Annual growth rate of travel videos views is above 100%

A study of National Boards of Tourism YouTube channels in most countries shows an average growth rate of the number of videos viewed above 100% every year. Some countries like Jordan are reaching 300%.

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Companies and institutions using videos enjoy 41% more web traffic

Having videos on your website will very significantly increase the traffic. Compared to website without videos, it is a very important competitive advantage which will generate more income.

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40% of consumers state video increases the chances they'll purchase a product

Consumers express their interest in watching videos before buying a product, recognizing that a video will very significantly increase the chance they will buy a product.

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Video on a landing page can increase conversion by 80% or more.

Figures shows that having one or even better sevral videos on your website can almost double your conversion rate, thus increasing your income. Think about illustrating your business with videos.

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Companies revenue growth 49% higher when using videos

Businesses using video grow company revenue 49% faster year-over-year than organizations without video. The impact of a video is very high to convince a potential customer to buy a product or a service.

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Best world success story: Jordan 56 million views

Jordan is a very small country in a highly sensitive region. 6.5 million inhabitants and 2.5 million tourists in 2015. Tourism represents 14% of GDP and close to 4,4 billion USD.

Highly depending on tourism, it succeeded to attract a large amount our tourists, thanks to an excellent marketing, more particularly a video marketing on social networks.

Jordan Board of Tourism YouTube channel displays 274 videos and 56 million viewed videos, a growth rate of close to 100 000 more viewed videos every 2 day.

This is the world best visibility and the world best growth rate for a national board of tourism.

Jordan YouTube visibility is twice more th one of the entire Caribbean Region (including central american countries)

Visit Jordan YouTube channel

Best caribbean success story: xxxxx

A study of National Boards of Tourism YouTube channels in most countries shows an average growth rate of the number of videos viewed above 100% every year. Some countries like Jordan are reaching 300%……… A développer en 2 ou 3 lignes supplémentaires.

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